Literally everywhere we come across logos. They symbolize a company. Every self-respecting business should have a logo. In order to get a quality product, each of its structural elements must be thought through. One of the most important is the font of the lettering. Let’s take a closer look at font selection by talking about the digital font selection tool Turbologo.
What Is A Logo
Logos are created by small and large companies, sports teams, events. Necessary for information and advertising. A classic logo includes a background, a symbol and an inscription. The background color is chosen according to psychological perception. The symbol should embody the scope of the business. The inscription may consist of the company name, slogan. The development of the inscription includes determining the best text and font. A good logo should be bright to quickly attract attention, as informative as possible, original and unique to be remembered for a long time.
How To Choose A Logo Font
The procedure for selecting a logo is as follows:
- Selection of the team to simplify the process, you need to brainstorm with people of different sex, age, income level and education;
- analysis of the lettering fonts of competitors, you do not need to take and completely copy, you have to take the best original solutions;
- Comparison of the visual appearance of the font and the mood, you need to select the most emblematic style for the company, for example, mono or monospaced looks modest, sans sans serif has an aristocratic and rich appearance, serif with serif creates an unusual and attractive image;
- Think about ensuring that the lettering is easy to read, complex text with barbs is not automatically read by the brain, to understand it, a person has to work a little;
- Choose the optimal color scheme in accordance with the background and symbol, do not forget about psychological perception;
- Create several versions of logos with different fonts by digital means;
- Conduct a small sociological survey on the city street or in the Internet, ask the following questions – do you like the font, is it comfortable to read the inscription, what would you like to change?
- Choose the best option according to the public opinion, check the scaling of the resulting product, the font on the logo should look equally beautiful on all types of advertising surfaces.
Stick to the rule – no more than two fonts in the inscription. Excessive number of elements complicate the product, making it less attractive to the client. You should not chase trends and copy fonts on the logos of famous companies.